In service for sight case solution, aravind eye hospital madurai india. Goriudappa venkataswamy, aravind has achieved much by drawing the lines of organization in a way that supports its strategy. Dr george is the south zone representative of the present executive committee of the glaucoma society of india. Sep 29, 2012 aravinds business model is the other key element to their status as a social enterprise. Aravind eye care system offers advanced training in optical dispensing and trains the optical technicians in a wellequipped optical training centre. The key success factor was to align a great social benefit with a sustainable business model. Management and marketing models of aravind eye hospital 1420 words 6 pages. In service for sight case study solution, mission the mission of aravind is to provide quality and appropriate service for eye care in order to eradicate the problem of needless blindness. Still in service for sight case solution, since 1993, the aravind eye hospital had grown significantly in terms of the provision of services and infrastructure, added a fourth hospital after his op. Aravinds eye hospitals model offers a unique resolution to. Summary the present case concerns aravind eye hospital which is a privately owned hospital and provides free services to the poor and needy people. Each question should be answered in an essay format of approximately 275500 words. Then projected 3,650,000 patients and 335,000 cataract. Mar 05, 2010 to ensure equity, each of the 329 eye doctors working at aravind are rotated between the free and paying wings of the hospital.
To treat the eyesight of the poor people in each and every part of india and in other asian. Nov 06, 20 aravind eye hospital case study analysis imtg 1. Aravind eye health care operations case solution and. Aravind eye hospital is an inspiring example of a how a great leader with a great vision is all it takes to build a successful organization. Named after sri aurobindo ghosh, his teachings form the basis for aravind s work 3. As of 2012, aravind has treated nearly 32 million patients and. In service for sight case analysis, aravind eye hospital madurai india. Still in service for sight case study solution, aravind eye hospital 2000. One secret of aravind s productivity is its welltrained battalion. It has grown into a network of eye hospitals and has had a major impact in eradicating cataract related blindness in india. V had a vision to restore the gift of sight to millions of poor blind people through the aravind eyecare system aravind.
Introduction blindness is a crippling disability that affects 39 million people in the world mehta and shenoy 12. Aravind eye hospital in madurai, india, was founded in 1976 with a goal to offer quality eye care at a reasonable cost. All organizations should match their design to their missions. Support your answers with personal experiences, current continue reading case 7. This requires surgical removal and replacement with an artificial one. Summary aravind eye care system aecs, a network of hospitals in india, is the largest provider of eye care in the world.
Aravind eye care system aecs the center for health. Aravind eye health care operations case solution,aravind eye health care operations case analysis, aravind eye health care operations case study solution, introduction aecs, formally known as aravind eye care systems is known to be one of the worlds most recognized and. June 7, 1993 harvard business school n9 593 098 rev june 7, 1993 the aravind eye hospital, madurai, india. Aravind eye hospital eye on hope sometimes miracles do happen. Certificate course in optical dispensing aravind eye. Aravind eye health care operations case solution, aravind eye health care operations case analysis, aravind eye health care operations case study solution, introduction aecs, formally known as aravind eye care systems is known to be one of the worlds most recognized and productive eye hospital. Aravind eye hospital case study solution case study analysis. They treat the founding of aravind eye clinic as the beginning. The focus of this paper will be on optical services through outreach, based on the experiences of aravind eye hospitals in south india. How aravind became the worlds greatest business case for compassion bk business book online at best prices in india on. The case study was a collaborative undertaking to examine quality issues. India is a developing country with a high population that is difficult to support through government action alone. In service for sight i the casewriter arrived early at 7.
Story of the aravind eye hospital transcription of pavi mehtas talk i come to the story through two doorways the doorway of a granddaughter and the doorway of a story teller. In brief, for an eye hospital to be effective under the aravind principles, it should. Most importantly they had the right business model. And when the vision is that of service to mankind, culture and values play a major role in shaping that success. In the nonprofit sector, however, scale is often a problem, because many nonprofits tackle huge problems hunger, poverty, disease with meager resources. V structured his company with an emphasis on quality and quantity. Dr george is the south zone representative of the present executive committee of. To ensure equity, each of the 329 eye doctors working at aravind are rotated between the free and paying wings of the hospital. The case focuses on the leadership style of dr govindappa venkataswamy dr v, the founder of aravind eye hospitals. From this case study it can be concluded that with efficient use of the principles of mcdonaldization aravind eye hospitals have reached their glory by accomplishing all their objectives of providing quality services to its patients at affordable prices. Its purpose was to learn and to share the knowledge. Now as of 1992 there are three locations with a total of 1,224 beds and. Aravind eye care system is located in a country with the largest blind population in the world. Aravind felt that there is a need for a permanent eye care facility that could provide primary eye care to rural population.
After cataract surgery and one month of recovery, muthu had regained clear vision. Same is the case with aravind eye hospital where the vision of dr. Aravind eye care system management concepts in eye care dr. When social interest and desire to lead through example combines, it often results in wonders. The case is, in part, based on, learning during the visit. Still in service for sight excel file, subjects covered strategic planning by nirmalya kumar, brian rogers source. In service for sight 1 identify the key factors that led to aravinds success. Venkataswamy, aravind eye care system aecs a private nonprofit hospital system, has advanced from a 20 bed hospital in 1976, to one of the largest hospitals of its kind in the world, currently operating. From operating out of an old shed in the 1950s to delivering eye care from its stateoftheart eye hospital developed in 2000, the road has been long and the challenges many fig. In case the foreign body is deeply embedded, she sends the patient to the base hospital. Case studies 20 joe tidd, john bessant, keith pavitt 1 aravind eye clinics medical science has achieved some amazing breakthroughs in terms of innovation, pushing the frontiers of surgery, drug therapy, transplant technology and a host of other research fields. Venkataswamy, aravind eye hospital provided free eye care and surgery to millions of needy patients apart from regular patients.
Aravind eye hospital, madurai, india ppt free download as powerpoint presentation. To treat the eyesight of the poor people in each and every part of india and in other asian, africa countries and in countries across the globe. One strategy would be to offer these services at all patientcontact opportunities, in the hospital or other fixed facility settings for example, vision centres and in outreach settings. V was categorical that patients who could not afford to pay should get the same service and attention as those who could. Although the hospital could not save his right eye due to irreparable damage, muthu was grateful for the gift of sight. One secret of aravinds productivity is its welltrained battalion. Govindappa venkataswamy, and his journey to becoming the founder of the aravind. This case study addresses aravind as an innovative solution to eye care in rural india. Still in service for sight case analysis, aravind eye hospital 2000. Aravind eye hospital located on the east coast highway between pondicherry and cuddalore, serves the eye care needs of the people of pondicherry and neighbouring districts of tamil nadu. In service for sight case study starting as a modest 20bed hospital, aravind had grown into a 1,400bed hospital complex by 1992. As of 2012, aravind has treated nearly 32 million patients and performed 4 million surgeries. Aravind eye hospital case study example topics and well. Oct 17, 2017 he currently heads the department of glaucoma at aravind eye hospital, madurai.
Case studies 20 joe tidd, john bessant, keith pavitt 1 aravind eye clinics medical science has achieved some amazing breakthroughs in terms of innovation, pushing the frontiers of surgery, drug therapy, transplant technology and a host of other research fields to enable more of us to live healthy and dignified lives. The lions aravind institute for community ophthalmology has worked with over three hundred hospitals across india and with thirty other countries spanning asia, africa and latin america to help them replicate the principles behind the aravind model. Aravinds business model is based on his vision to solve the blindness problem regardless of the patients ability to pay. Hence it started establishing vision centers in rural areas a vision centre is a primary eye care centre that would serve a rural population of 50,000 70,000 on permanent basis. Replication of aravind model a strategy to develop. V of aravind eye hospital was able to bind his organization with his vision and values. A new facility at coimbatore was also under consideration. V to cure blindness across the globe has resulted in an exemplary business model operating under government system. Founded in india in 1976 by a retired eye surgeon, dr.
Today, in addition to the hospital in madurai, there are four other aravind eye hospitals in theni, tirunelveli coimbatore, and pondicherry with a combined total of nearly 3,590 beds. At aravind eye hospitals great stress is placed on maximum utilisation of resources. Author pavithra mehta tells the story of her granduncle dr. Harvard business school case study the aravind eye hospital, madurai, india in service for sight professor v. In service for sight case solution, beginning as a modest 20bed hospital, aravind had grown into a 1,400 bed hospital complex in 1992. Shouldice hospital case study premier and affordable. Aravind eye hospital, madurai, 1 summary the present case. In service for sight case solution,aravind eye hospital madurai india. Detailed information is provided on the circumstances in which he grew up, and the factors that moulded his personality. Ensure your paper answers the questions and uses concepts studied in the module and from the reading. He currently heads the department of glaucoma at aravind eye hospital, madurai. In developing countries, the leading cause of blindness is attributed to cataracts, in which the natural lens of the eye clouds over time. Still in service for sight xls file, aravind eye hospital 2000. Starting as a modest 20bed hospital, aravind had grown into a 1,400bed hospital complex by 1992.
Venkataswamy, now 74 years old, had a goal to spread the aravind model to every nook and corner of india. Yet, for many of these cases, it is preventable and treatable. It performs more eye surgery in a day than any other hospital anywhere, and every patient who pays for eye care subsidizes two who cannot. Aravind eye hospital has risen from its low beginnings to advance oculus wellness non merely in india, but besides throughout the universe. Aravind eye hospital case study stephanie kessinger. Case description of aravind eye hospital, madurai, india. Doctor govindappa venkataswamy, along with his sister and brotherinlaw, started aravind in 1976 maurice, 2001. Strategy at aecs most of the studies of the aravind model start at the middle of the story.
Aravind eye hospital, madurai, india ppt hospital patient. From this case study it can be concluded that with efficient use of the principles. Venkataswamy who is the founder of the hospital wants to expand aravind eye hospital to all parts of india, asia, africa and rest of the world so that quality and free eye services can be provided to the poor and needy people who have. Shouldice hospital case study otadan august 08, 2016 to demonstrate the shouldice hospital, forprofit shouldice is used in 1819 aimee mann deathly lyrics. Venkataswamy in 1976, its mission is to eradicate needless blindness by providing appropriate, compassionate and high quality eye care for all. Aravind eye hospital has risen from its humble beginnings to promote eye health not only in india, but also throughout the world. Conduct an analytical ap english is a technical call center and a doubleblind, is widely known worldwide for qualitative portions. Aravind eye health care operations case solution and analysis. Aravind eye hospitals is a hospital chain in india. Today, the aravind eye care system is a network of hospitals, clinics, community outreach efforts, factories, and research and training institutes in south india that has treated more than 32 million patients and has performed 4 million surgeries. Key success determinants optimum use of surgeons time efficient surgeons efficient recruitment and training of nursing staff maintaining high quality standards organizing rural camps to attract volumes of patients in house manufacture of iol. Aravind eye care system revisiting the business model 2 remember that our goal of eliminating needless blindness is not achieved yet and do not ever deviate from the principle of serving humanity generously. The objective of this course is to develop the opticians skills and knowledge for quality vision care services.
Aravinds business model is the other key element to their status as a social enterprise. The arvind eye hospital, madurai, india the blindness problem 6% world wide 1992 7% projected 30 million 20% africa asia latin america 67% others developing countries developed country macular degeneration cataract 75% diabetic retinopathy glaucoma 2. Currently, there were 3 aravind eye care hospitals across the state of tamil nadu at madurai, tirunelveli and theni. Aravind eye hospital case understanding and analysis aim of aravind hospitals.
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